Мужику — iPad, бабе — Kindle Fire!

comScore публикует результаты нового исследования по использованию планшетов comScore Tablens™, которое теперь планируется проводить ежемесячно.

Результаты выглядят интересными — так, очевидно отличаются соцдем характеристики пользователей iPad и других планшетов. У iPad преобладает (52,9%) мужская аудитория, а вот занятно, что женщины больше предпочитают Kindle Fire (56,6%). Кстати, очень жизненно — у меня как раз iPad, а Kindle Fire я отдал жене.

Занятно, что iPad достаточно заметно выигрывает у планшетов на Android аудиторию с 18 по 45 лет и очень заметно — аудиторию с годовым доходом выше 75 тысяч долларов на семью. 

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  <strong style="padding: 0px; margin: 0px;">Total Smartphone</strong>
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="78">
  <strong style="padding: 0px; margin: 0px;">Total Tablet</strong>
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="78">
  <strong style="padding: 0px; margin: 0px;">iPad</strong>
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  <strong style="padding: 0px; margin: 0px;">Android** Tablet</strong>
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  <strong style="padding: 0px; margin: 0px;">Kindle Fire</strong>
</td>
<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
   
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="78">
   
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="78">
   
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
   
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
   
</td>
<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  51.9%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="78">
  50.0%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="78">
  52.9%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  50.9%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  43.4%
</td>
<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  48.1%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="78">
  50.0%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="78">
  47.1%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  49.1%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  56.6%
</td>
<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
   
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="78">
   
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="78">
   
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
   
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
   
</td>
<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  6.0%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="78">
  5.5%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="78">
  4.7%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  6.2%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  5.5%
</td>
<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  17.5%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="78">
  13.0%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="78">
  14.0%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  12.9%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  12.2%
</td>
<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  24.6%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="78">
  24.2%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="78">
  25.8%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  22.5%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  24.7%
</td>
<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  21.0%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="78">
  20.6%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="78">
  21.4%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  20.1%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  20.5%
</td>
<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  16.7%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="78">
  18.1%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="78">
  16.8%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  19.7%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  16.9%
</td>
<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  9.0%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="78">
  11.0%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="78">
  9.7%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  10.8%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  12.5%
</td>
<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  5.3%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="78">
  7.6%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="78">
  7.5%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  7.8%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  7.6%
</td>
<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
   
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="78">
   
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="78">
   
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
   
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
   
</td>
<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  12.0%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="78">
  7.8%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="78">
  5.5%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  11.7%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  7.0%
</td>
<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  19.6%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="78">
  18.1%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="78">
  14.4%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  20.4%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  20.9%
</td>
<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  19.3%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="78">
  19.1%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="78">
  17.2%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  20.0%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  21.3%
</td>
<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  15.6%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="78">
  16.7%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="78">
  16.6%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  15.3%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  17.5%
</td>
<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  33.5%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="78">
  38.4%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="78">
  46.3%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  32.5%
</td>

<td style="padding: 2px 4px; margin: 0px; vertical-align: top; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #eaeaea;" valign="top" width="84">
  <p>
    33.3%
  </p>
</td>
Demographic Profile: Tablet* and Smartphone Audience
3 month avg. ending June 2012 
Total U.S. Tablet Owners and Smartphone Subscribers, Age 13+
Source: comScore TabLens and comScore MobiLens
 
Gender
Male
Female
Age
13-17
18-24
25-34
35-44
45-54
55-64
65+
Household Income
<$25k
$25k to <$50k
$50k to <$75k
$75k to <$100k
$100k+

Интересно посмотреть и на другие данные — пользователи назвали выбор приложений самым важным факторов выбора в пользу iPad, в то время как решающим фактором для покупки планшета на Android (включая Kindle) стала цена.